Mexican Restaurant in Jacksonville | Pepper’s Cocina History
Pepper’s Cocina, a beloved Mexican restaurant with a thriving location in Jacksonville, has steadily grown over the years thanks to unwavering family dedication and deep inspiration drawn from their rich cultural heritage. Their fitting tagline, “A Taste of Mexico,” perfectly captures the vibrant flavors, warm atmosphere, and authentic energy that Pepper’s brings to each of its Florida locations. Let’s take a closer look at Pepper’s story and discover how this family-run gem became a local favorite.
What is Pepper’s Cocina?
Pepper’s Cocina Mexicana, a family-owned Mexican restaurant in Jacksonville, is proudly operated by the Garcia Villasenor family, originally from Jalisco, Mexico. With a deep commitment to preserving and sharing the authentic flavors and traditions of their homeland, the family brings the same genuine, home-cooked meals they grew up with to every plate. Their passion for tradition and quality offers guests a true and unforgettable taste of Mexico.
This warm and vibrant Mexican restaurant in Jacksonville, dedicated to capturing the spirit and flavors of Jalisco that have shaped the Garcia Villasenor family’s life journey. Every dish reflects cherished childhood memories, blending tradition, love, and authenticity into each bite. As a proud family-owned and operated establishment, Pepper’s creates a consistent and heartfelt experience across all its locations. With 14 locations—and counting—including three right here in South Florida, Pepper’s continues to grow while staying true to its roots. Whether you’re in Jacksonville or soaking up the sun down South, you're always welcomed with the same genuine hospitality and rich, flavorful heritage.
True History of Pepper’s Cocina
Quoted directly from one of the family members who owns and operates one of the Pepper’s locations gives us a step by step of how they got to where they are. “Our journey started in 1999 when we proudly opened our first Mexican restaurant in Tennessee, determined to introduce recipes passed down through generations, we were committed to offering the same genuine, home-cooked meals that we grew up with, offering a true taste of Mexico.”
“In 2005, we expanded our reach by opening our first location in Florida, and after experiencing the warmth of the community, our family decided that Jacksonville was the perfect place to establish our headquarters, set down roots, and continue to grow our family-owned business.”
“Since then, we have continued to grow and have expanded to multiple locations, each reflecting our families commitment to excellence and authenticity. Our mission has always been to stay true to the flavors and traditions of our Mexican roots, while creating a welcoming space where guests can gather, enjoy great food, and feel like part of the family. From our family to yours, we strive to deliver a taste of Mexico that brings people together and creates lasting memories.”
What is Pepper’s Next Step?
History is still in the making for this beloved Mexican restaurant in Jacksonville. As of 2025, the Garcia Villasenor family is proud to introduce an exciting new concept: Raices. This fresh venture represents the next chapter in their journey, as the new generation steps forward to blend a modern flair with the time-honored traditions that have defined their family's cooking for decades. While Raices brings innovation to the table, it remains deeply rooted in the culture, values, and love that built Pepper’s Cocina.
Raices is more than just a new restaurant—it’s a tribute to where the Garcia family comes from and a celebration of where they're headed. Their passion, dedication, and hard work continue to shine through, from the kitchens of Pepper’s to this bold new endeavor. Want to see what’s on the Pepper’s menu, click the link and you’ll be forever part of the Pepper’s family.
